Give A Gift of Quality
For most, buying a home is the biggest investment a person will make in their lifetime, so go big or go home. The old adage “You have to spend money to make money” really is the perfect one to describe how you can earn repeat business from clients down the line. Show them how invested you are in their sale and business by putting a little extra cash into your purchase. Your gift should be a quality representation of both your company and brand. A luxury gift that lasts is going to give you a much better impact that something cheap. According to Realtor Magazine, nearly 77% of its readers have given closing gifts to their clients. With a great majority of the competition using the same strategy, it is vital that you give a gift that is special. Don’t waste money on gift cards, perishable items, or forgettable pieces.
Pro Tip: Put your logo on it. When a gift has your logo on it, it becomes tax deductible as advertising. We offer a subtle way to advertise, buy adding a custom band on the packaging with your logo or name.
Be Prepared
Shopping for an individual gift for each client or sale can be time-consuming and stressful. Don’t complicate things by worrying about where to find the perfect gift. Instead, consult with our gift concierge and get six months to a year supply of gifts ready to give. Bonnage will help you create a great selection of boxes for when you need a gift at a moment’s notice. Make it personal by including a handwritten message on our beautiful ‘thank you’ cards. You may not become best friends with clients during the buying or selling process (not all agents do). But you should get to know them well enough to understand their hobbies or interests. Building a relationship is great for business — it also helps you gather the info you can use when picking a present.
Timing is Everything
Don’t present their gift on the day of closing. Instead, deliver the gift to the client’s house or office two weeks after closing, once they are settled. They will appreciate that they will be able to focus more on your gesture without the stress of paperwork. You wouldn’t want your gift to end up in a pile with all of their moving boxes or tossed out in the move. And if possible, always present the gift in person. Not only is it personal and you don’t risk your gift getting lost in the mail, but it could also be the perfect time to talk about anyone else they may know of who could benefit from your services in the near future.
Closing day gifts are certainly memorable. However, one way to really stand out and show that you truly care about clients is to remember the anniversary of their purchase, or reaching out to them on their birthday. This isn’t an expected or necessary gesture but will give you an excuse to reconnect with past clients and introduce the opportunity to work with someone they may know.
It is your job to be memorable. According to the National Association of Realtors, 88 percent of buyers say they would use their realtor again. But for some reason, only 19 percent actually work with the same agent or recommend him or her to others. Patricia Frippe, a national sales trainer, said, “It’s not your customers’ job to remember you. It is your duty and your obligation to make sure they never forget you.”
Make sure your clients never forget you, with the unforgettable gift of Bonnâge.